How to design an effective trade booth
New products are announced, major players give their outlook for the upcoming year, and smaller companies can enter the public eye. As with everything, your first impressions of a company are important, and those impressions often come from their trade show booths. What really catches the eye of those visit a company’s stand is its booth rather than the new products presented or announced.
There is a big fuse on how to display your trade, and seriously, it should be taken seriously. Before embarking on designing a booth, it is very important that one asks himself the following questions. These relate to the size of the show, booths you have done in the past, what your competitors’ booths look like, and what you are planning on showing to the attendees. The factors are discussed in length below.
Sizing of the booth
The booths should vary in shape and size just like trade shows vary. Take for example consumer electronics show which are very large and so require large booths. In Consumer Electronics show, the booths consume millions to be organized and as a result these booth spark attraction.
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It is however important to note that not all trade shows will require large booths. If the exhibitions are not worth millions of dollars, then the booth should also not be that large. However, you want to make your booth large enough to attract customer eyes. One then wonders how large the booth should be. That’s where comparing it to other displays come in.
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Compare Your Trade Show Booth to Other Booths
Before designing, consider what your competitors are doing and what you have done in the past. Looking at past designs enables one to keep up with the established themes. The displays and development of product relates to brand retention. if an attendee or distributor can recognize your company without thinking, you are more likely to get them into your booth to hear your presentation.
For competitiveness and relevance one has to look at their competitors booth. You do not want to develop a reputation of being behind the times’ by not having a booth that is in some way similar to your competitors. The competitors past designs for the booths will enable one to guess what they are going to use next. The competitors designs should not be imitated but one should strive to make their designs similar. For example, don’t close off your booth when everyone else is doing open air displays.
Products and Booth designs
The simplest idea for the design is to remember your product. It is a very big crime when a company builds a brand that does not highlight its products. Building a booth full of sounds and light unrelated to your products gives one poor industry rating.